Multivitamins & probiotics make up 82% of sales in the children’s market, and surprisingly, both had stronger growth in 2021 than the year before.
Retail market for children’s food and beverage products experience annual average growth of nearly 8% from 2017 to 2022. This is due to new value-added product integrations, boosted grocery sales during the pandemic, and high levels of inflation that led to price increases.
Multivitamins and probiotics make up 82% of sales of the children’s market, and surprisingly, both had stronger growth in 2021 than the year before when the overall market soared, report NBJ analysts. Data suggests parents are focused on general health.
