Most Consumers See Their Health as Above Average — But Is It Really?
72% of consumers indicate they are proactive about their health; that is, they do things to lower health risks and prevent disease. Specifically, anxiety and stress are the top conditions being managed. For prevention, consumers focus on the leading causes of death, like high cholesterol, high blood pressure, heart concerns, cancer, and more.
Consumers are building health and wellness routines based off of four categories
Post-pandemic, consumers are considering health and wellness in broader, more complex terms — specifically breaking down their health into three categories: mental and emotional health, physical health and social health. To measure the progress of these routines, consumers take a look at what they consume, their treatments, actions taken and ways to measure their progress.
Products where consumers can easily identify health and wellness benefits have large added value
Consumers continue to broaden the terms “health and wellness” to include a more diverse spectrum of products and activities. They are curating their wellness routines to encapsulate their mental, physical and overall future health goals — while looking at packaging with a sharper eye than previous years.
