In the world of specialty beverages, margins can be perilously thin. But for one seller of craft products, sustainability is just as important as profitability.

The Marshall, North Carolina-based private-label manufacturer FedUp Foods relies on trading with long-standing suppliers. Swapping surplus goods for low-stock items has helped the company survive the supply chain chaos to this point, says Zane Adams.

The important beverage option was concocted with FedUp Foods, a private label, and functional fermented beverage manufacturer that is actively cultivating and supporting regenerative solutions for the Earth and its community.