FedUp Foods Launches Regenerative Organic Certified® Cold Brew Coffee Line
FedUp Foods, North America’s leader in purpose-driven beverage manufacturing, proudly announces the launch of its new private label cold brew coffee line, the first of its kind to achieve Regenerative Organic Certified® (ROC) status.
The coffee industry has long been plagued by issues such as deforestation, pesticide use, and unfair labor practices, but FedUp Foods aims to change that on a grand scale with ROC which is recognized as the gold standard in sustainability, ensuring the highest quality in soil health, animal welfare, and farmworker fairness.
Marshall, NC — November, 7 2024
FedUp Foods, North America’s leader in purpose-driven beverage manufacturing, proudly announces the launch of its new private label cold brew coffee line, the first of its kind to achieve Regenerative Organic Certified® (ROC) status. The coffee industry has long been plagued by issues such as deforestation, pesticide use, and unfair labor practices, but FedUp Foods aims to change that on a grand scale with ROC which is recognized as the gold standard in sustainability, ensuring the highest quality in soil health, animal welfare, and farmworker fairness.
“Building on our 16 years of expertise in sourcing and fermentation, this new extension of our business provides an opportunity to highlight the regenerative practices at the core of our beverages,” said David Gray, CEO of FedUp Foods. “By focusing on the quality of our sourcing and brewing process, we’re able to create a cold brew that’s not only better for the planet but stands apart in today’s market. With the cold brew market experiencing significant growth at 11.8% year-over-year we feel we can make a real impact here.”
Redefining Cold Brew: Full Flavor and Smooth Finish Through Precision Brewing
FedUp Foods has designed this cold brew to be a crowd-pleaser, using precision brewing to craft a flavor profile that aligns with modern tastes. The result is a balanced, smooth, and full-bodied cold brew that reflects extensive consumer research, perfectly meeting the preferences of today's coffee drinkers.
“Our proprietary brewing approach is crafted with rigorous quality standards to create a cold brew that is rich in flavor, smooth on the palate, and accessible to a broad range of coffee drinkers,” said Rupert Brink, Research and Development Food Scientist. “This process has allowed us to deliver a complex, balanced, and enjoyable experience, offering bold taste without bitterness.”
Two Core Cold Brew Offerings with Multiple Possibilities
The new cold brew line is available in two varieties:
- Medium Roast – A balanced, full-bodied roast with subtle complexity.
- Dark Roast – A robust brew with deep flavor notes.
“The cold brew is also available with optional adaptogens, such as Lion’s Mane and L-theanine, offering functional benefits to elevate the coffee experience,” he continued.
Sustainably Sourced and Packaged
FedUp Foods’ cold brew is made with the highest-quality Certified Organic, Regenerative Organic Certified® Arabica beans, sourced through Fair and Direct trade partnerships. All brews are available in 48 oz multi-serve bottles made of 100% post-consumer recycled (PCR) material reflecting the company’s commitment to minimizing environmental impact.
“We've always believed that innovation can go hand in hand with sustainability,” said Jeannine Buscher, Executive Vice President of Innovation and Co-Founder of FedUp Foods. “This cold brew is a perfect example of that ethos—it’s crafted with care, using regenerative ingredients, while delivering a superior taste that we know our customers will love. It’s coffee done the right way, with attention to the health of the soil, the well-being of the farmers harvesting the beans, and every step of the process in between.”
“The coffee industry has historically been challenged by unsustainable farming practices that deplete soil health and strain the communities that rely on it,” said Julie McGuire, Sourcing Specialist at FedUp Foods. “By prioritizing Regenerative Organic Certified® beans, we’re not just producing better coffee—we’re actively supporting farming practices that restore ecosystems, improve soil health, and ensure fair treatment for farmers. This approach is vital to creating a more sustainable future for coffee production.”
Cold Brew Market Growth
The cold brew market is experiencing significant growth, with sales up 11.8% (+$59.9M) versus a year ago; and an impressive 31.3% increase (+$141.7M) over the last two years according to an October report from SPINS. With the introduction of this Regenerative Organic Certified® cold brew, FedUp Foods is positioned to make a meaningful impact in this growing category.
About FedUp Foods
Founded in 2008, FedUp Foods is the largest private label fermented beverage manufacturer in North America. As a Benefit Corporation, the company prioritizes environmental and social impact, producing nutrient-dense beverages with a focus on regenerative practices. With a commitment to innovation, sustainability, and purpose-driven manufacturing, FedUp Foods is transforming the beverage industry and redefining what it means to craft drinks that are good for both people and the planet.
For more information about FedUp Foods, visit fedupfoods.co and follow them on LinkedIn.
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