A Beginners Guide to Fermentation

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What is Food Insecurity, and Who Does it Affect the Most?

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Insights
On the Ground
Newsletter Index
Press Features

Insights

What is Water Kefir? Origin, Benefits & Uses.

What is Water Kefir? Origin, Benefits & Uses.

Tangy but not all-the-way tart like kombucha with less of that harsh acidic flavor of apple cider vinegar elixir – water kefir is a pleasant way to boost your gut microbiome.

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Creating a Culture that Invests in People First

Creating a Culture that Invests in People First

Our story began over two mother’s shared love for kombucha in a small kitchen nestled in the heart of the Blue Ridge Mountains.

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2024: The Year of Cold Brew

2024: The Year of Cold Brew

The future of coffee is cold, and cold brew’s growth signals opportunities for innovative new brewing techniques.

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Reducing Our Carbon Footprint: Insights into Our Private Label Manufacturing for Sustainable Brands

Reducing Our Carbon Footprint: Insights into Our Private Label Manufacturing for Sustainable Brands

Being a benefit corporation means that “doing good” is a core part of our identity, and as a result, our private label manufacturing company can act purposefully at all states of decision making — balancing transparency and taking deliberate action to be an agent of positive impact for our planet, our people, and our community.

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Unpasteurized vs. Pasteurized: What's the Difference?

Unpasteurized vs. Pasteurized: What's the Difference?

It's our belief that one of the amazing things about kombucha is that it's a living, co-evolving symbiotic community which adapts and responds to the environment in which it's produced.

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FedUp Foods Embarks on New Chapter of Growth, Expanding to Wilmington, NC

FedUp Foods Embarks on New Chapter of Growth, Expanding to Wilmington, NC

The company is targeting a grand opening in late summer of 2024, with plans to hire and fill positions in the coming months. FedUp Foods looks forward to becoming an integral part of the Wilmington community!

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On The Ground

FedUp Foods’ monthly coffee market review offering a quick, insightful look at the trends shaping the coffee commodity landscape.

01. April Coffee Market

01. April Coffee Market

As we navigate the terrain of the coffee commodity markets, we’ll share what we’re learning and help all of us stay connected to the factors driving that market.

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Newsletter Index

A curated archive of past and recent industry insights for staying ahead in the ever-evolving beverage space.

The State of Private Label: A Changing Landscape

The State of Private Label: A Changing Landscape

2024 proved to be a milestone year for private label, with $271 billion in sales and a 3.9% growth in just one year. As store brands outpace national brands—with a growth rate of 3.9% vs. just 1% for national names—the shift is undeniable.

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Delivering "Value" with Values

Delivering "Value" with Values

With rising food prices a hot topic in politics, highlighted by Vice President Kamala Harris’s recent policy speech on price gouging, now is an important time to reflect on how shoppers and companies in the consumer packaged goods (CPG) industry are rethinking what value means.

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Embracing Innovation in the CPG Industry: Transformative Trends and Strategies

Embracing Innovation in the CPG Industry: Transformative Trends and Strategies

With the rate of new, genuinely innovative products falling to a historic low of just 35% in 2024, the CPG sector faces a critical juncture.

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The Rise of Prebiotic Sodas

The Rise of Prebiotic Sodas

The soda industry is undergoing a transformation, with a new category emerging: prebiotic sodas. These beverages go beyond basic refreshment by incorporating prebiotics, a type of fiber believed to benefit gut health and lower sugar than your typical run-of-the-mill soda.

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Health Foods in the Era of Ozempic

Health Foods in the Era of Ozempic

What do suppressed appetites and more conscious consumers mean for the healthy food and beverage industry?

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Gen Z and the "Dupe" Phenomena

Gen Z and the "Dupe" Phenomena

Going into the holiday season, younger consumers are feeling better about the economy than older generations — and they’re more likely to increase spend on discretionary items, little luxuries, and “dupes”. What’s a “dupe”? Great question, let’s dive in.

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Newsletter Index

Sustainability Claims that Resonate with Consumers

Sustainability Claims that Resonate with Consumers

Consumer demand will be a key driver for companies to scale investments at the pace necessary to combat climate change and other urgent issues. But what sustainability claims are resonating most with consumers, and which are falling flat?

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5 Ways to Empower SNAP Shoppers

5 Ways to Empower SNAP Shoppers

1 in 8 Americans are fed by SNAP (Supplemental Nutrition Assistance Program) — that’s a multi- billion-dollar shopper base looking to find food and beverage at a lower cost. How can private label reach them, and what are they looking for?

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How Consumers are Building Personalized Health and Wellness Routines

How Consumers are Building Personalized Health and Wellness Routines

81% of consumers believe that their health is above-average. Let’s dive into ways consumers are taking control of their health and wellness routines.

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Impact of the Top 10 Beverage Technology Trends

Impact of the Top 10 Beverage Technology Trends

New advancements in technology are drastically shaping the way companies produce, manufacture and source their beverages. What’re the top growing trends, and how can you take advantage of them?

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5 Ways to Close the Sustainability Gap

5 Ways to Close the Sustainability Gap

Consumer familiarity with the term “sustainability” is up almost 1.5 times from 2008, yet most consumers remain unsure which products and companies support sustainability goals.

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The Consumer's Dilemma: Sustainability vs. Affordability

The Consumer's Dilemma: Sustainability vs. Affordability

While consumers opt for more affordable private label products — sustainability and personal beliefs continue to weigh in on purchasing decisions.

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Press Features

FedUp Foods: A Full Cup Of Blue Ocean Opportunity & Impact

When Gray became CEO in 2023, he set out to prioritize the importance of “putting together an employee value proposition within that [purpose], tying it to who we are as a company, and why we do what we’re doing. Then getting it down to the individual level: Why I do what I do and how does that tie to our purpose” for each of FedUp’s several dozen team members.

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FedUp Foods: A Full Cup Of Blue Ocean Opportunity & Impact

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Every month we create thoughtful, educational and informative e-newsletters for anyone who cares to read them. They include a monthly hot topic, analytics on the current state of business, production and more.

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FedUp Foods is at the forefront of external beverage manufacturing, dedicated to crafting premium-quality, functional drinks that contribute to a healthier, and more sustainable future.
Explore our customer-facing brand: Buchi.

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